ADIDAS
Client
Adidas
Project
Adidas “Support is Everything” Statues. London, UK
Sector
Brand Activation/Art installation
Discipline
Full body scanning (talent), 3D printing, modelmaking/finishing. Structural engineering/wind calculations
Carbon Footprint
4.9 Tonnes, offset via carbon offsetting credits
In a major year of sport, Adidas is driving its innovation forward to better serve the needs of female athletes with its biggest commitment to women. London has more statues of men and animals than it does of women. 21% of statues are of men, with animals representing 8% and just 4% featuring a woman.
Adidas is pushing for greater representation of women in London with this series of statues immortalising 8 changemaking women featuring Eniola Aluko, Francesca Brown, Tanya Compas, Asma Elbadawi, Ellie Goldstein, Vivianne Miedema, Emily Scarratt and Sherrie Silver.