AMEX
Client
American Express
Project
More Machine
Sector
Pop-up interactive/Experiential.
Discipline
Fabrication, bespoke lighting & electronics, steelworks.
Carbon Footprint
11 Tonnes. Offset via Landfill Gas Project, Brazil.
The More Machine has been present throughout 2023 at Wembley OVO Arena, The 02, and The Amex Stadium (Brighton & Hove Albion FC). It represents a front of house, fun and interactive destination for Amex card users to test their knowledge to win prizes such as free tickets, entry to After Show parties and signed merchandise.
The build involves fabrication of steelwork, twinwall polycarbonate, timber, housing bespoke electronics and LED lighting, and on-screen UX.
The More Machine is set to be live throughout 2024.