cadbury
Client
Cadbury
Project
‘Joyville’ World’s First Amphibious Ice Cream Van
Sector
Brand Activation/Press Stunt
Disciplines
Concept dev, engineering, vehicle adaptation, modelmaking/fabrication, livery. Logistics: transportation, testing, The River Thames, (Port of London Authority)
Carbon Footprint
8 Tonnes, offset via tree planting (150) in UK
The World’s First amphibious ice cream van.
An entirely scratch built vessel, from hull to upper ice cream van bodywork.
Powered by twin outboard motors, the ice cream van tested its sea-worthiness in UK coastal seas, before launching on The River Thames, London.