decathlon
Client
Decathlon
Project
Rentals For Rubbish Giant Cardboard box
Sector
Campaign launch/Experiential/Live Event
Disciplines
Bespoke design and manufacture of 5x3x3m genuine cardboard box. Timber fabrication and joinery, specialist cladding.
To launch Decathlon’s new ‘Rentals for Rubbish’ initiative, in support of World Clean Up Day, AMV BBDO appointed us to design and build a giant 5x3x3m cardboard box ‘Pop-Up Store’.
Built as a timber construction, and clad in Ultraboard 18mm cardboard, the structure displayed mounted Decathlon sports equipment.
The launch event was held at Poplar Canal in conjunction with Planet Patrol to kick off the nationwide mission, which invites members of the public to rent for free mountain bikes, paddleboards and kayaks, in return for collecting litter in their local area.