halo
Client
Halo
Project
Halo Top UK launch
Sector
Brand Activation/Press Stunt
Disciplines
Concept dev, structural engineering, balloon inflation & management, fabrication. Event safety officer, site(public) mgmt. Wind monitoring/measuring.
Carbon Footprint
3 Tonnes, offset via tree planting in UK
July, 2018. US brand Halo Top Ice Cream were launching in the UK within 8 weeks, and were looking for a Press Stunt to mark the moment to gain maximum exposure.
Their most popular flavour being 'Birthday Cake', their PR agency had sold in the concept of a giant ice cream tub 'landing' in a London landmark held aloft by thousands of standard birthday party sized balloons.
The stunt would be complimented by an ice cream bar, giving away thousands of free samples to passersby on a hot July day.
Disney's 'UP' had been referenced, and previous approaches to recreate it with hot air balloons and multiple helium balloons.