IBM

Client
IBM

Project
Chubby Planet

Sector
Brand Activation/Smarter Cities campaign

Disciplines
Concept development, bespoke steelworks, custom electrical layouts and programming.

Carbon Footprint
3 Tonnes, offset via tree planting in UK

An art- like installation/photographic shoot to convey the wasteful energy consumption of our “Chubby Planet”. Part of IBM’s Smarter Cities campaign.

Thousands of bulbs wired to display both sides of the globe in a stylised fashion.

All lightbulbs donated for reuse post-project. Total energy consumption of project, (pre build, test and shoot) incorporated within carbon footprint assessment and offsetting procedure.

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