l’oreal
Client
L’Oreal Infallible Matt Lipstick
Project
Lipstick Replica. L’Oreal takeover @ The Now Building
Sector
Experiential
Discipline
3D printing, fabrication, rigging, staging, vehicle wrap
Carbon Footprint
Tonnes. Offset via rainforest protection, Peru/ Wind farm, Thailand.
For L’Oréal, a recreation of the classic Citroen 2CV carrying a giant replica of their Infallible Matte Lipstick. (Previously digitally realised)
This was our first project working in The Now Building, central London - such a clever, immersive space.
Our team of Fabricators, 3D Printers, Riggers and Car Wrap specialists helped to realise a safe, stable and interactive structure for members of the public and Press to enjoy during the brand takeover of the space. Truss structures within the rostrum, car chassis and the lipstick replica were required to create the illusion of the 2CV carrying the weight. The 360 screens made the finishing touch by adding an extremely believable sense of Parisian daylight over the installation.