OMEGA
Client
Omega
Project
London 2012 Olympic Games 500 day Countdown Clock
Sector
Brand Activation/Sculptural installation
Disciplines
CAD design, structural engineering, bespoke steelwork, stainless steel sheet fabrication, bespoke LED lighting & electronics. Installation, derig, recycling.
Carbon Footprint
8 Tonnes, offset via tree planting in UK
Awarded by Omega, the Official Timekeeper, we were tasked with designing a structure to house Omega's two timepieces, to stand in Trafalgar Square, London.
Working alongside Brand-design agency Futurebrand, our starting point was the geometric map of lines that radiated out from the 2012 logo.
The structure had to be hard wearing to last 500 days of British weather, and also the crowds that would gather at its base.
Fail-safes were a critical aspect to guarantee the Clock could never lose its power supply.
A means of shrouding during installation until reveal of the clock to be designed, to preserve the Clock's identity for the formal Unveiling Event with the International Press and Dignitaries.