selfridges
Client
Selfridges
Project
Rick Owens residency statue
Sector
Brand Activation/Art installation/Retai
Disciplines
3D file manipulation, ‘Superhuge’ 3D printing, sculpture, polyurethane coating, scenics, bespoke steelworks. Logistics (road closure, lifting, wide load transportation)
Carbon Footprint
15 Tonnes, offset via tree planting (250) in UK
The ultimate Brief.
To stand as the crowning glory of an in-store residency by fashion designer Rick Owens at Selfridges, London - a 9 metre high statue of the designer above the famous listed building's front entrance canopy. Complete with flaming torch held aloft, to burn for 6 weeks.