SPEEDO

Speedo, prominent sponsor of The Commonwealth Games 2022 appointed us to conceptualise an edgy, sustainably produced Pop Up store for a 3 week tenure at Selfridges Birmingham, alongside The Games.

The open floor plan space included a replica 3d print of Olympian Adam Peaty (with infamous tattoos), swimming pool graphic flooring, and holographic versions of key product lines and innovation showcases. Hologram content, and PoS tablet devices designed and generated by BW.

The sustainability of the design, build, reuse and recycling of the Pop Up played a part as a wider exploration for a sustainable approach to their permanent stores.