COP 29

Project by project, campaign by campaign, is your industry so important to forsake our incredible planet?

With COP 29 upon us, it comes as a timely reminder to reflect upon whether your industry and sector is as responsible and sustainable as it should be?

And are YOU? 

In our case, Experiential Marketing, Advertising and The Arts.

Listen, we absolutely love what we do, realising the innovative briefs our brilliant industry creates. But let’s face it, with the exception of permanent art projects and the occasional longer term brand-related installation, the majority of this industry’s output is gone in a blink of an eye, and the legacy ‘throwaway’.   

We’re proud to be a part of all sectors that comprise our industry, and consider them all as Art forms, such is the ingenuity, creativity and craftsmanship that goes into each and every build. However, we refuse to accept that ANY are worthy of trashing our planet for. We continue to scream from the rooftops to every agency and their portfolio of brands that the time to offset every single project you build, is TODAY.

There’s just no excuse any longer for ignoring the gouges our industry leaves. The good news is there’s an abundance of carbon offsetting tools, platforms and algorithms to cancel out the carbon footprint left by each and every project, installation, campaign or event your business does.

So what are you waiting for? WHO are you waiting for? Don’t hold your breath that our countries representatives will overcome the geopolitical obstacles of the now at Baku. Especially when we’re set to have 4 years of stagnancy in some quarters. But remaining optimistic, whatever progress IS made this week, an even greater seismic vibration can start immediately at B2B and B2C level, with or without global treaties, if every business rises up to this Climate Crisis we all face, and plays its part.

How do we endeavour to make a difference? We build. We offset. Next project ….and repeat.

Whatever your thing, it’s time to put the sustainability performance of everything you do at the top of the KPI list. 

Step by step, make incremental offsetting commitments to whatever footprints you leave.