UKTV
Client
UKTV
Project
Eden TV, Polar Bear Press launch stunt
Sector
Brand Activation/Press stunt
Disciplines
3D file generation, polystyrene sculpting, polyurethane coating. Logistics: transportation, magic pontoon, The River Thames, (Port of London Authority)
Carbon Footprint
6 Tonnes, offset via tree planting (150) in UK. Sculpture donated to Scotland Zoological Society
Engaged by PR Agency, Taylor Herring, we are tasked with conceiving and designing a publicity stunt to launch UKTV's new natural history channel, Eden.
- Stunt to be unique in design to maximise exposure and interest - something never done before.
- The Press achieved to be international in reach.
- KPIs to drive traffic to UKTVs website, and highlight the Fragile Earth series being aired on channel.
- Concepts explored various dry ground, central London activations, but settled on one that focussed the attention of the melting
ice caps with a stricken polar bear and cub adrift on an ice berg on The River Thames.
- Responsibilities to include all transport and H&S logistics and coordination with The Port of London Authority (PoLA).