IBM

Client
IBM

Project
‘Smarter Cities’ Billboards

Sector
Brand Activation/Art installation/Civic street furniture

Disciplines
Concept development, CAD design, bespoke steelwork.

Carbon Footprint
0.3 Tonnes, offset via tree planting in UK

- To translate conceptual designs for Intelligent Billboards into feasible, practical load-bearing solutions.

- Fulfil prototype Design, R&D and manufacture. Design 'Production Toolkit' for global roll-out manufacture.

Winner of the Grand Prix at Cannes Advertising Festival 2013.