Mcdonalds
Client
McDonalds
Project
‘Passionmeters’, 2012 Euros, Warsaw & Kiev
Sector
Brand Activation, Euros Fanzone Experientia
Disciplines
Concept dev, structural engineering, steelworks, modelmaking, fabrication, print. Bespoke UX/UI LED and interactive screen programming/content generation.Logistics: transportation, Install/derig Warsaw & Kiev.
Carbon Footprint
15 Tonnes, offset via tree planting in UK
Two ‘Passionmeter’ experiential installations, one for each fanzone park of Euro 2012 in Kiev and Warsaw.
8m high, 4m diameter. Bespoke steel architecture with canvas, timber and fibreglass scenic dressings.
Internal circular LED graphic equaliser wall connected to audio, movement and vibration IR sensors to measure and score the passion levels of participants.